In the Movie Field of Dreams,one of the Memorable Phrases

question 140

Multiple Choice

In the movie Field of Dreams,one of the memorable phrases is,"If you build it,he will come." The AIDA model would suggest that after marketers "build" a product or service and create awareness among consumers,they need to

• A) determine the level of desire needed to sustain action.
• B) promote sufficiently to gain global attention.
• C) create interest among consumers, persuading them to investigate further.
• D) offer discounts to increase purchase intentions.
• E) take steps to encourage immediate purchase.

Comprehend theories explaining crowd behaviors and the dynamics of mob actions.

Analyze the psychological and sociological aspects of panic and rumors in collective behavior.

Distinguish between different types of social movements and their characteristics.

Explain the significance of emergent norms in governing crowd behavior.

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Definitions:

Accrued Interest

Interest that has accrued but remains unpaid.

Prepaid Insurance

Payments made for insurance services before the coverage period, recorded as an asset initially and expensed over time.

Accrued Revenues

Revenues that have been earned through goods or services delivered, though payment has not yet been received.

Unearned Revenues

Money received by an individual or company for a service or product that has yet to be provided or delivered.