Public Relations Is the Component of IMC That

question 45

Multiple Choice

Public relations is the component of IMC that

• A)supports other promotional efforts by generating free media attention.
• B)has received the greatest increase in spending.
• C)converts mass media advertising into direct marketing.
• D)most effectively uses IMC encoding.
• E)generates the most gross rating points.

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Definitions:

Ectoderm

The primary germ layer that gives rise to nervous tissue and some epithelial tissue.

Mesoderm

The primary germ layer that gives rise to connective tissue and some epithelial tissue.

Endoderm

The primary germ layer that gives rise to epithelial tissues only.

Morula

A zygote that has undergone cleavage and results in a ball of cells.