The Key Factor Distinguishing Retailers from Other Members of the Supply

question 5

Multiple Choice

The key factor distinguishing retailers from other members of the supply chain is that

• A) they sell to consumers, businesses, and government.
• B) they utilize marketing to reach consumers.
• C) they use advertising to generate demand.
• D) they rarely engage in personal selling.
• E) they sell to customers for their personal use.

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