Internet Buyers Are Sometimes Surprised to See Online Retailers Using

question 89

Multiple Choice

Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website. The retailer is using the information to

• A)comply with Homeland Security requirements.
• B)shift from a general merchandise retailer to a private-label retailer.
• C)increase the share of wallet from their best customers.
• D)create traffic in their brick-and-mortar stores.
• E)reward customer loyalty.

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Definitions:

Anonymity

The state of being unknown or not identifiable within a particular context, often used to protect privacy.

Web Survey Software

Web survey software is a tool that facilitates the creation, distribution, and analysis of surveys through the internet, allowing for efficient collection of data from a wide audience.

Deception

A method used in research or situations where misinformation or concealment is intentionally used to manipulate subjects or outcomes.

Unethical

Actions or behavior that violate moral or professional principles.