Omnichannel Retailers Use Consumer Information Collected from the Customers' Internet

question 65

Multiple Choice

Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to

• A) slay the category killers.
• B) compete with off-price retailers.
• C) drive their supply chain.
• D) increase their share of wallet.
• E) combat the inroads made by big-box specialty retailers.

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Definitions:

Pupil

The opening in the center of the iris of the eye that allows light to strike the retina.

Dim Room

A dim room is a space where the lighting is intentionally kept low, either for ambiance, to reduce energy consumption, or to facilitate certain activities or experiments.

Widens

To become broader or more open in space or time.

Hue

A color or shade in the spectrum, distinguished by its wavelength of light.