Having No Intermediaries Between the Buyer and Seller Is a Defining

question 21

Multiple Choice

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) _______ marketing channel.

• A) indirect
• B) vertical
• C) horizontal
• D) simple
• E) direct

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Definitions:

Countertrade

A method of international trade where goods and services are exchanged directly for other goods and services, without using hard currency.

Skimming Pricing Strategy

A pricing strategy involving setting high initial prices for products or services, targeting segments willing to pay more before lowering prices over time.

High-end Cars

Vehicles that are considered to be of the highest quality, often characterized by luxury, superior performance, and high price points.

Luxury Cars

High-end vehicles that offer superior comfort, amenities, performance, and status compared to standard automobiles.