Examlex
Franchising is the most common type of contractual _______ marketing system.
Network Theory
A theoretical framework that analyzes social, economic, or natural phenomena in terms of nodes and the connections between them, emphasizing the importance of relationships and interactions.
Rational Choice Theory
An economic principle that assumes individuals always make decisions that provide them with the highest level of personal utility.
Positivism
A philosophical theory stating that certain ("positive") knowledge is based on natural phenomena and their properties and relations as verified by the empirical sciences.
Rational Actors
Individuals or entities that make decisions based on logical reasoning, often within the context of economic theory, aiming to maximize utility or benefit.
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