Historically, Prices Were

question 99

Multiple Choice

Historically, prices were

• A)the center of attention in almost all marketing strategies.
• B)analyzed and changed constantly.
• C)calculated to minimize contribution per unit.
• D)allowed to vary seasonally as cross-shopping tendencies fluctuated.
• E)rarely changed except in response to radical shifts in market conditions.

Understand the importance and components of an effective measurement strategy in social media.

Identify and differentiate between outputs, outtakes, inputs, outcomes, and impact within a social media plan.

Recognize the significance of measurement and evaluation in a social media plan and its non-optional nature.

Understand the application and significance of the PESO model in measuring social media effectiveness.

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Definitions:

Achievement Test

A type of assessment designed to evaluate a person's knowledge or proficiency in a particular area or field.

General Mental Ability

A term that generally refers to the overall capacity of an individual to understand complex ideas, adapt effectively to the environment, learn from experience, engage in various forms of reasoning, and overcome obstacles through mental effort.

Psychological Tests

Standardized measures designed to assess various aspects of an individual's mental functions and behaviors.

Standardised Measures

Tests or assessment tools that have been normed and validated to ensure consistency and comparability across different individuals or groups.