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Because there are many firms with similar products in purely competitive markets,
Behaviorist Perspective
A psychological approach focusing on observable behaviors and their environmental determinants, emphasizing the role of conditioning.
Social Cognition Perspective
An approach that focuses on how people process, store, and apply information about other people and social situations.
Causal Attribution
The process by which individuals assign causes or reasons to events and behaviors, explaining why things happen.
Correlational Observation
A research approach that involves observing and measuring the relationship between two or more variables without manipulating them.
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