There Is Often Only One Provider of Cable Television Services

question 117

Multiple Choice

There is often only one provider of cable television services in each region of the country: Time Warner is in New York,Comcast is in most of New England,and so forth.When Comcast recently proposed a plan to buy Time Warner,the purchase ultimately could not be completed,mostly due to concerns that it would have caused Comcast to become an overly large ________with too much power.

• A) monopolist
• B) oliogopolist
• C) pure competitor
• D) predator
• E) icon

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Definitions:

Marketing Research Process

A systematic approach to identifying a marketing problem, gathering data, analyzing information, and presenting findings to inform marketing decisions.

Research Guidelines

Rules or instructions designed to steer or govern the conduct of research to ensure validity, reliability, and ethical standards are met.

Broad Research

An extensive or comprehensive investigation into a wide range of subjects or areas.

Mass Media Advertising

Promotional activities that use widespread outlets, such as television, newspapers, and the internet, to communicate with large audiences.