Because Services Are Intangible, It Is Often Difficult for Customers

question 14

Multiple Choice

Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call

• A)service perceptions.
• B)service efforts.
• C)service quality.
• D)service aspirations.
• E)service feedback.

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Definitions:

Trade Deficit

A condition where the value of a nation's imports surpasses that of its exports, leading to a trade deficit.

Exports

Goods or services sold by one country to purchasers in another country.

Imports

Goods or services brought into a country from abroad for sale, which can impact a nation's balance of trade.

Trade Deficit

A situation where a country's imports of goods and services exceed its exports, resulting in a negative balance of trade.