Eric Is a Sales Rep for an Established Building Materials

question 139

Multiple Choice

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can market his current products only to his current customers or

• A) diversify.
• B) intensify his prototyping.
• C) expand his early adopter market segment.
• D) market the same products to similar customers.
• E) focus on concept testing.

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Definitions:

Ethnic Identities

The sense of belonging to a specific ethnic group, defined by shared cultural, linguistic, or ancestral traits.

Hate Groups

Organizations that advocate and engage in activities or violence against members of a race, ethnicity, religion, or other sector of society.

Kathleen Blee

An American sociologist known for her work on women in extremist movements and the sociology of gender.

Hate Group Joiners

Individuals who voluntarily become members of organizations that promote hatred, discrimination, or violence against others based on race, religion, ethnicity, sexual orientation, or other characteristics.