Brian Is Trying to Sell a New Line of Ultrasound

question 86

Multiple Choice

Brian is trying to sell a new line of ultrasound imaging equipment.Unlike existing technology,these machines are compact,creating the potential for general practice physicians to have and use them in their offices.Brian is trying to identify innovators in his market,knowing these customers will most likely

• A) spread positive word of mouth to other physicians.
• B) buy one for each office in their practices.
• C) reposition his products.
• D) create demand among the late majority.
• E) not need any service or support when using the product.

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Definitions:

Sympathetic Branch

Part of the autonomic nervous system that controls the body's responses to stress, including the fight-or-flight response.

ANS

Acronym for Autonomic Nervous System, which controls involuntary body functions like heartbeat, digestion, and breathing.

Parasympathetic Nervous System

A branch of the autonomic nervous system responsible for conserving energy and promoting "rest and digest" responses.

Postganglionic Axons

The axons of neurons that relay signals from the autonomic ganglia to the target organs in the peripheral nervous system.