Marketers Need to Think About the Product Offer on Three

question 73

Multiple Choice

Marketers need to think about the product offer on three levels.Which of the following levels includes associated services such as warranties,financing,support,and after-sale service?

• A) augmented product
• B) core customer value
• C) actual product
• D) modified product
• E) core product

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Definitions:

Expected Dividend

The forecasted dividend payment announced by a company for the upcoming period.

Expected Dividend Yield

The anticipated yield that an investment in stock will return in the form of dividends, expressed as a percentage of the stock's current price.

Constant

In financial terms, a fixed value that does not change over the period under consideration, often used in calculating interest and annuities.

Expected Total Return

The sum of all earnings from an investment, including capital gains and dividends, anticipated over a specific period.