All of the Following Are Potential Benefits of Brand Extension

question 44

Multiple Choice

All of the following are potential benefits of brand extension except

• A) allowing the perception of a brand with a quality image to be carried over to the new product.
• B) lowering marketing costs.
• C) boosting sales of the core brand.
• D) spending less on creating brand awareness and associations.
• E) eliminating competition.

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Definitions:

Pyroclastic Flows

Fast-moving current of hot gas and volcanic materials that move away from a volcano during an explosive eruption.

Ash Column

A large plume of volcanic ash that is ejected into the atmosphere during a volcanic eruption.

Composite Volcanoes

Volcanic structures formed from alternating layers of lava flows, ash, and other volcanic debris.

Island Arc

Curved chains of volcanic islands located at convergent tectonic plate boundaries, often formed from the subduction of an oceanic plate under another oceanic plate.