The Number of Participants Who Discontinue Their Use of a Service

question 124

Multiple Choice

The number of participants who discontinue their use of a service divided by the average number of total participants is called

• A) churn.
• B) customer retention.
• C) customer lifetime value.
• D) cancellation cost.
• E) customer loyalty.

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Definitions:

Indirect Exporting

A business strategy where a company sells its products overseas through intermediaries instead of dealing with foreign markets directly.

Direct Exporting

The process of selling goods directly from a manufacturer to foreign markets without intermediaries.

Selected Markets

Specified segments of the broader market that a company chooses to target for its marketing efforts, products, or services.

Direct Exporting

The sale of products directly to customers or retailers in another country, without the involvement of intermediaries.