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The Text Lists a Number of Major Syndicated Data Services

question 63

Essay

The text lists a number of major syndicated data services including Nielsen and IRI.Obviously,these firms provide value to marketers or they would go out of business.What advantages do syndicated data services provide relative to marketers conducting primary research to address their research needs? What are the disadvantages associated with using syndicated data services?


Definitions:

Account

An account is a record summarizing all the transactions pertaining to a single item in the accounting equation.

Payment

The transfer of money, goods, or services from one party to another in exchange for something of value, often fulfilling a contractual obligation or debt.

Interest Rates

The expense associated with acquiring a loan, usually represented as a proportion of the sum lent.

Better Off

A condition in which an individual or group's situation improves in terms of economic welfare, happiness, or other measures of well-being.

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