If a Firm Has Demographic and Purchasing Information About Its

question 26

Multiple Choice

If a firm has demographic and purchasing information about its customers,the firm can use data mining techniques to

• A) understand psychographic motivations.
• B) create marketing mixes based on consumer self-values.
• C) build separate marketing programs for different demographic segments.
• D) determine which syndicated data warehouse services to purchase.
• E) find out which competitors its customers purchase from.

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Definitions:

Senior Employee

An employee who holds a higher rank within an organization, often because of longer tenure or greater experience.

Promotion Decisions

Promotion decisions are the determinations made within an organization regarding the advancement of employees to higher positions, based on criteria like performance, seniority, and organizational needs.

Just Cause Discipline

A principle that requires employers to provide a fair and valid reason for disciplinary actions, such as termination or suspension, against an employee.

Seniority Rights

Policies that prioritize longer-serving employees for promotions, benefits, and protections within a company, often during layoffs.