The First Question a Marketing Researcher Should Ask Before Embarking

question 99

Multiple Choice

The first question a marketing researcher should ask before embarking on a research study is

• A)Who will pay for it?
• B)Will the research be useful?
• C)What is the due date?
• D)What sample size will be needed?
• E)Should we use structured or unstructured questions?

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Definitions:

Ethnography

A qualitative research method used in social sciences to study cultures and communities through direct observation, participant observation, and other immersive techniques.

Cultural Activities

Events and practices that embody the traditions, customs, and expressions of a particular community or society.

Evolutionary Processes

These are mechanisms by which species undergo changes over time, including natural selection, mutation, gene flow, and genetic drift.

Validity

Refers to the extent to which a test or instrument measures what it is supposed to measure.