Just as Marketers Create Value by Meeting the Needs and Wants

question 37

Multiple Choice

Just as marketers create value by meeting the needs and wants of consumers,marketing researchers create value if

• A) the research is expensive.
• B) all participants like the research design.
• C) the research does not cost too much.
• D) the results will be used in making management decisions.
• E) the research is finished quickly.

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Definitions:

Horticultural Societies

Horticultural societies are communities that rely on the cultivation of plants in gardens using hand tools to sustain their way of life.

Subsistence Pattern

The means by which societies acquire the food necessary for survival, including hunting, gathering, herding, and agriculture.

McDonaldization

The notion that institutions are expected to function in ever more efficient ways, with a high degree of predictability and standardization.

Knowledge-intensive

Relating to industries or activities that heavily rely on professional knowledge or expertise.