After Defining Objectives and Research Needs, the Next Step in the Marketing

question 63

Multiple Choice

After defining objectives and research needs, the next step in the marketing research process involves

• A)research evaluation.
• B)data collection.
• C)data analysis.
• D)research design.
• E)report writing.

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Definitions:

Social Structures

The complex framework of societal institutions (like the legal system, politics, and family), social practices, and organizational systems that shape the patterns of relationships and interactions within a community.

Subjective Meanings

Interpretations or perceptions that are based on personal feelings, tastes, or opinions rather than objective facts.

Social Life

The activities, interactions, and relationships that individuals engage in with others within a society.

Functionalist Theory

Stresses that human behavior is governed by relatively stable social structures. It underlines how social structures maintain or undermine social stability. It emphasizes that social structures are based mainly on shared values or preferences and suggests that re-establishing equilibrium can best solve most social problems.