Supermarkets Collect Information About Individual Customers Through Their Use of Loyalty

question 141

Multiple Choice

Supermarkets collect information about individual customers through their use of loyalty cards, and then analyze the data to look for patterns in purchases. This is an example of

• A)data mining.
• B)data recovery.
• C)data entry.
• D)data analysis.
• E)data modeling.

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Definitions:

Social Exchange Theory

A theoretical framework that suggests social behavior is a result of an exchange process to maximize benefits and minimize costs.

Reciprocal Liking

Liking those who show that they like you.

Relationship

A connection, association, or involvement between two or more individuals.

Similarity Principle

The tendency for individuals to be attracted to or affiliate with others who are similar to themselves in various aspects.