Adidas Group Owns Reebok and Rockport-Both of Which Offer Different

question 129

Multiple Choice

Adidas Group owns Reebok and Rockport-both of which offer different types of shoes.Having a variety of brands allows adidas to use a differentiated targeting strategy to

• A) engage in micromarketing for hard-to-fit shoe customers.
• B) obtain a bigger share of the shoe market.
• C) use mass marketing techniques.
• D) utilize geographic segmentation.
• E) generate economies of scale in advertising expenditures.

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Human Resource Foundation

The basic principles and practices upon which the management of people in an organization is built, including recruitment, selection, training, and development.

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