Beer Marketers Know That High-School Educated,working-Class Males from the Ages

question 88

Multiple Choice

Beer marketers know that high-school educated,working-class males from the ages of 25 to 40 make an attractive market for their products.This is a __________ segment of the beer market.

• A) demographic
• B) psychographic
• C) behavioral
• D) benefits
• E) geographic

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Definitions:

Innate Propensities

Natural tendencies or inclinations that individuals are born with.

Social Development

The process by which individuals acquire the values, behaviors, and social skills necessary for functioning effectively in society.

Personality Formation

The process through which children develop their own unique patterns of feeling, thinking, and behaving in a wide variety of circumstances.

Leader

An individual who guides or directs a group towards achieving specific goals or objectives.