"Why Create a Perceptual Map?" Asked David

question 105

Multiple Choice

"Why create a perceptual map?" asked David.Andreas,the senior marketing manager,gave him four reasons.All of the following are valid reasons except

• A) "It's a quick way for senior managers to see not only our product but each of our competitors' products, all at once."
• B) "It's a way to demonstrate the dimensions that our customers think are important."
• C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
• D) "It's a way to show the position of the company throughout the product's life cycle."
• E) "We can easily show where we are positioned and how large the market is."

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Definitions:

Woman Movement

Collective efforts aimed at achieving greater rights, equality, and opportunities for women, encompassing various social, economic, and political reforms.

Social Sciences

A branch of science that deals with the institutions and functioning of human society and the interpersonal relationships of individuals as members of society.

Progressive Era

A period of widespread social activism and political reform in the United States from the 1890s to the 1920s, aimed at eliminating problems caused by industrialization, urbanization, immigration, and political corruption.