Let's Dish Is a Meal-Preparation Service Operating in Three States

question 101

Multiple Choice

Let's Dish is a meal-preparation service operating in three states.Customers visit a Let's Dish store to select and partially prepare their meals,which are then packaged for the freezer.At home,the customer can pull a meal out of the freezer and warm it in the oven or microwave.If Let's Dish wanted to expand into new areas of the United States,what segmentation method would probably be most useful in choosing new locations?

• A) loyalty segmentation
• B) benefit segmentation
• C) psychographic segmentation
• D) geodemographic segmentation
• E) demographic segmentation

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Definitions:

Dadaists

Artists and writers of the early 20th century involved in Dada, an avant-garde movement characterized by its mockery of materialistic and nationalistic attitudes.

World War I

A major global conflict fought from 1914 to 1918, primarily in Europe, involving many of the world's great powers.

The Irrational

Refers to actions, beliefs, or emotions not based on logical reasoning or actual facts.

War Monument

A structure erected to commemorate individuals or events associated with military conflicts, often serving as a place of remembrance and reflection.