Social Networking Sites That Compete Directly with Facebook Have a Difficult

question 14

Multiple Choice

Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online résumés, and look for new jobs. What segmentation method is LinkedIn using?

• A)loyalty segmentation
• B)benefit segmentation
• C)psychographic segmentation
• D)geodemographic segmentation
• E)demographic segmentation

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Definitions:

Evolutionary Theory

A scientific explanation for the diversity of life on Earth, proposing that species change over time through processes like natural selection and genetic drift.

Biological Father

The male parent from whom a child inherits genetically.

Dispositional Contempt Scale

A psychological tool used to measure an individual's tendency to feel contempt.

Sociosexuality

An individual's preferences, behaviors, and attitudes towards sexual relationships and activities outside of committed relationships.