Examlex
Marketers find psychographics a valuable segmentation approach.What are some of the limitations of psychographic segmentation and what can marketers do to offset those limitations?
Extrovert
A personality trait characterized by energy and enjoyment found in social interaction and external stimulation.
Introvert
A personality type that tends to find energy in solitary activities rather than being energized by social interactions.
Personality Research
The study of individual differences in behavior, emotion, and cognition, often exploring traits, attitudes, and goals.
Big Five Model
A personality framework proposing five broad dimensions used to describe human personality, including openness, conscientiousness, extraversion, agreeableness, and neuroticism.
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