ABC Company Knew That Its Customers Were Interested in Environmentally

question 42

Multiple Choice

ABC Company knew that its customers were interested in environmentally friendly business practices,so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients,even though ABC's plant was one of the worst polluters in town.The term for this practice is

• A) deceptive advertising.
• B) greenwashing.
• C) environmental exploitation.
• D) virtual greening.
• E) enviromarketing.

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Definitions:

Growth Rate

The rate at which a company's earnings or revenue increases over a specified period.

Chapter 7 Bankruptcy

A form of bankruptcy that involves the liquidation of a debtor's assets to pay off creditors, resulting in the discharge of remaining debts.

Chapter 11

The chapter of the bankruptcy code dealing with reorganization. Firms in bankruptcy proceedings are commonly said to be “in Chapter 11.”

Junk Bond

A high-yield but high-risk bond issued by corporations or municipalities, viewed as being below investment grade.