When Marketers Work in Controversial or Polluting Industries Such as Tobacco

question 2

Essay

When marketers work in controversial or polluting industries such as tobacco or fossil fuels,their central activities largely bar them from becoming conscious marketers.How might they engage in CSR in an effort to mitigate the damage that their products cause?

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Definitions:

Price Discriminate

A pricing strategy where a seller charges different prices for the same product or service to different consumers, based on their willingness to pay.

Profit-maximizing Monopolist

A monopolist that sets its production level and price to maximize its profits, considering its unique position without competition.

Profit Earn

The financial gain realized when the amount of revenue gained exceeds the expenses, costs, and taxes needed to sustain the operation.

Price Discriminating Monopolist

A monopolist who charges different prices to different consumers or groups of consumers for the same product or service, based on their willingness to pay.