Suppose That a Restaurant near Campus Wants to Use Social

question 67

Essay

Suppose that a restaurant near campus wants to use social media to get more students to visit the restaurant. The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page. Describe some data the restaurant should collect to measure the effectiveness of the campaign.

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Definitions:

Entire Sample

All the units or individuals that have been selected for participation in a study or survey.

Investigation

The systematic inquiry or examination into something to discover facts, establish evidence, or reach new conclusions.

Factorial Designs

Experimental setups that allow researchers to examine the effects of two or more independent variables simultaneously on a dependent variable.

Independent Variables

The variables manipulated or changed in an experiment to explore their effects on the dependent variable.