Google and Other Search Engines Allow Marketers to Bid to Have

question 40

Multiple Choice

Google and other search engines allow marketers to bid to have their ads shown when consumers search keywords related to the firm's products.These marketers are attempting to create value through

• A) product.
• B) price.
• C) promotion.
• D) place.
• E) cost-based measures.

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Definitions:

Reinforce Your Theme

The practice of consistently supporting and highlighting the central message or idea in a piece of writing, speech, or marketing campaign.

Purpose

The reason behind an action, decision, or creation, outlining the intended goal or objective.

Credibility

The quality of being trusted and believed in, often based on a reputation for honesty or reliability.

Presentation Length

The duration or extent of time that a presentation or speech lasts.