When Ramona,the Keynote Speaker at a Major Business Leaders' Conference,arrived

question 33

Multiple Choice

When Ramona,the keynote speaker at a major business leaders' conference,arrived in the middle of the night at the Ritz-Carlton,she was exhausted and her suit was wrinkled from her 10-hour plane trip.The night clerk found someone to dry clean Ramona's suit and have it ready for her morning presentation.She has been a loyal Ritz-Carlton customer ever since.In this example,Ritz-Carlton demonstrated the macro strategy of

• A) customer excellence.
• B) operational excellence.
• C) product excellence.
• D) promotional excellence.
• E) global excellence.

Understand the concept of just-noticeable difference and its implications in sensation and perception.

Comprehend the structure and function of the human eye, focusing on its components like the retina, optic nerve, and their roles in visual processing.

Differentiate between sensation and perception, and identify how they work together to interpret external stimuli.

Explain the process of transduction in converting physical stimuli into neural signals for the brain to interpret.

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Definitions:

Halo Effect

The cognitive bias where the perception of one positive trait (such as attractiveness) leads to the unfounded assumption of other positive traits, such as intelligence or morality.

Rarity Principle

A concept in economics and marketing suggesting that rare or scarce items are perceived as more valuable.

Plentiful Opportunities

The abundant availability or presence of options or circumstances for action or engagement.

Compliance-Gaining Technique

Strategies used to persuade or induce others to align with one's requests or directions.