When Marketers Use a Variety of Communication Disciplines-Advertising, Personal Selling

question 47

Multiple Choice

When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as

• A)integrated marketing communications.
• B)multimedia marketing.
• C)diverse marketing communications.
• D)comprehensive promotion.
• E)managed marketing communications.

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Definitions:

Government Spending

The total amount of money spent by the government on various services, infrastructure projects, and welfare programs.

Marginal Propensity

A measure of how much an individual's or household's consumption changes when their income changes by one unit.

Multiplier

In economics, it refers to the factor by which gains in total output are greater than the change in spending that caused it, often associated with fiscal policy.

Interest-earning Assets

Assets owned by a person or corporation that generate interest income.