Value Creation Through Place Decisions for a Consumer Product Involves

question 28

Multiple Choice

Value creation through place decisions for a consumer product involves

• A) putting the product in the front of the store.
• B) designing creative displays to capture consumers' attention.
• C) pricing products differently at different stores.
• D) making sure the product is available in the stores where customers will want to find it, and that it is always in stock so they can buy it when they want to.
• E) focusing exclusively on Internet sales to reduce supply chain costs.

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Definitions:

HRM

Human Resource Management; the strategic approach to manage people in an organization in a way that supports the business's goals and vision.

Electronic Human Resource Management

The integration of information technology into the human resources function to enhance its efficiency and effectiveness, often through digital platforms and tools.

Psychological Contract

A description of what an employee expects to contribute in an employment relationship and what the employer will provide the employee in exchange for those contributions.