In July 2010, Microsoft Discontinued the Kin, Its Social Networking

question 65

Essay

In July 2010, Microsoft discontinued the Kin, its social networking phone, after just six weeks of disappointing sales. During what step of the strategic marketing planning process would Microsoft have made the decision to stop offering the product?

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Definitions:

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Single parent

An individual who raises a child or children without the assistance of a partner, typically in a sole caretaker role.

Store manager

An individual responsible for overseeing the daily operations of a store, including managing employees, ensuring customer satisfaction, and meeting sales targets.

Equal Employment Opportunity Commission

A federal agency tasked with enforcing laws that make it illegal to discriminate against a job applicant or an employee because of the person's race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information.