Melanie Works for a Small Computer Software Company

question 83

Multiple Choice

Melanie works for a small computer software company.Her boss is constantly improving the company's products but neglects customers,billing,and promoting the company.Her boss is probably stuck in the __________ era of marketing.

• A) production-oriented
• B) sales-oriented
• C) market-oriented
• D) value-based marketing
• E) retailing-oriented

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Definitions:

Events

Occurrences or happenings, especially significant ones that can be statistically analyzed.

Possible Outcomes

Refers to all the potential results that can occur in any probabilistic or random event.

Probability

The measure of the likelihood that an event will occur, expressed as a number between 0 and 1.

Sampling Error

Refers to the difference between the population parameter and the sample statistic due to the fact that the sample is not a perfect representation of the population.