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As the Customer Service Manager for a Heating and Air

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Essay

As the customer service manager for a heating and air conditioning firm,you are constantly bombarded with complaints about service people not showing up,not having the parts needed to make repairs,and being unable to quickly get the materials needed to fix things.You decide to bring in a marketing consultant to assist you with these problems.What area of marketing specialization would you look for in a marketing consultant and what recommendations would you expect to receive? Be specific; this is a heating and air conditioning firm.


Definitions:

Gay or Lesbian

Terms that describe individuals who are emotionally, romantically, or sexually attracted to people of the same gender.

Gender Dysphoria

The distress or discomfort experienced when one's gender identity does not align with their assigned sex at birth.

Depression

A mental health disorder characterized by persistent feelings of sadness, loss, or anger that interfere with daily activities.

Three-generation Families

A family structure that includes grandparents, parents, and children living together or maintaining close ties.

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