A Relational Orientation Is Based on the Philosophy That Buyers

question 83

Multiple Choice

A relational orientation is based on the philosophy that buyers and sellers develop

• A)a complete understanding of one another's needs.
• B)a long-term relationship.
• C)a price-value comparison matrix.
• D)supply chain synergy.
• E)a marketing value transaction focus.

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Definitions:

Hierarchical Network Models

Cognitive models that propose concepts are stored in the brain in a hierarchical manner, from general to specific.

Cognitive Economy

A principle in cognitive psychology that suggests minds tend to use the simplest and most economic routes to process information.

Hierarchical Network Model

A cognitive psychology theory suggesting that concepts are organized in the brain in a hierarchical manner, with more specific concepts being subcategories of more general ones.

Basic-Level Categories

A cognitive psychology concept referring to the most natural and general classification level among objects, neither too specific nor too general, which people use most frequently and easily.