The Goal of Customer Relationship Management Is to

question 113

Multiple Choice

The goal of customer relationship management is to

• A)manage every customer relationship differently.
• B)manage every customer relationship to maximize short-term profitability.
• C)eliminate customers who are profitable, but not highly profitable.
• D)identify and build loyalty among a firm's most valued customers.
• E)generate relationships with competitors' customers.

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Definitions:

Decades Ago

a term used to reference a period of ten years or more in the past.

Empty-Nest Syndrome

A feeling of loneliness or depression that parents may experience when their children grow up and leave home for the first time.

Departure

The action of leaving, especially to start a journey or to leave a place of residence.

Grown Children

Adult offspring who have reached maturity and typically live independently from their parents.