Individuality and Interactivity Are Important Capabilities That Marketers Derive from Internet

question 20

Multiple Choice

Individuality and interactivity are important capabilities that marketers derive from Internet technology. Both capabilities are important building blocks for buyer-seller relationships. For these relationships to develop, companies must treat customers as individuals and empower them to: (1) influence the timing and extent of the buyer-seller interaction and (2) __________, the information they receive, and in some cases, the prices they pay.

• A)demand product quality and timely service
• B)shop confidently without fear of identity theft
• C)speed up the click-through process
• D)have a say in the kind of products and services they buy
• E)comparison shop with the prices of competitors alongside those of the firm

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Definitions:

Total Costs

The complete sum of expenses incurred by a company in producing goods or services, including fixed, variable, and semi-variable costs.

Margin Of Safety

The difference between actual or expected sales and the breakeven sales, indicating how much sales can decrease before a company incurs a loss.

Volume Of Sales

The total number of goods or services sold within a specific time frame, measuring the output of a business' activities.

Break-even Point

The break-even point is the level of production or sales at which a business's total revenues equal its total expenses, resulting in no net profit or loss.