Interactive Marketing Is Characterized by

question 82

Multiple Choice

Interactive marketing is characterized by

• A)niche marketspaces.
• B)sophisticated choice boards.
• C)the digital divide, which separates online consumers from traditional marketplace consumers.
• D)a marketing mix strategy that de-emphasizes the promotion element.
• E)human-to-human mediated online "chat room" communication prior to the purchase.

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Definitions:

Chronic Illnesses

Long-term health conditions that are persistent and usually require ongoing management, such as diabetes or heart disease.

Morbidity

The condition of being diseased or the incidence rate of disease in a population.

Health

The state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Wellness

An active process of becoming aware of and making choices toward a healthy and fulfilling life; it encompasses physical, mental, and social well-being.