The Consumer-Initiated Practice of Generating Content on a Marketer's Website

question 164

Multiple Choice

The consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as

• A) personalization.
• B) digitalization.
• C) normalization.
• D) intermediation
• E) innovation.

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Definitions:

Natural Selection

A fundamental mechanism of evolution where organisms better adapted to their environment tend to survive and produce more offspring.

Mental Processes

The internal, covert activities of the mind, such as thinking, feeling, and reasoning.

Ethology

The study of behaviors that are specific to a species.

Psychosexual Development

The process by which libidinal energy is expressed through different erogenous zones during different stages of development.