Viral Marketing Refers to

question 137

Multiple Choice

Viral marketing refers to

• A)an embedded message that causes a pop-up screen to appear every time a user types in a specific word.
• B)malicious malware that is used to create doppelgangers on competitors' websites.
• C)a subversive program that automatically transfers viruses from one website to another.
• D)an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs.
• E)an online multilevel marketing promotion that awards participants based upon how many friends they "like" on personal social networking sites such as Facebook.

---

Definitions:

Identity

The condition or character as to who a person or what a thing is; a distinctive characteristic defining individuals or groups.

DNA

Deoxyribonucleic acid, the hereditary material in humans and almost all other organisms that contains the instructions necessary for building and maintaining an organism.

Gene

Section of DNA having the same arrangement of chemical elements.

Amine

Organic compounds derived from ammonia by replacement of one or more hydrogen atoms by hydrocarbon or other radicals; they play essential roles in biology as building blocks of proteins and neurotransmitters.