Key Account Management Refers to

question 237

Multiple Choice

Key account management refers to

• A) the assignment of a single salesperson to a single customer throughout the course of the entire sale.
• B) the practice of assigning the highest performing salesperson to the clients with the most profitable accounts.
• C) the practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships.
• D) a sales relationship that involves a face-to-face, person-to-person encounter rather than a sale made through extranets.
• E) the practice of occasionally making contact with a customer on a sporadic basis following the initial sale of a product or service.

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Definitions:

Tomography

Imaging by sections or sectioning, through the use of any kind of penetrating wave or mechanical vibrations.

Thermography

A diagnostic technique that uses infrared data and thermal imaging to detect changes in temperature and blood flow in body tissues.

Ultrasonography

A diagnostic medical procedure that uses high-frequency sound waves to produce images of structures within the body.

Angiocardiogram

An imaging test that uses X-rays to visualize the heart’s chambers and blood vessels.