In Using Social Media,a Brand Manager Tries to Select and Use

question 69

Multiple Choice

In using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing ________ and the characteristics of a site's visitors.

• A)the availability of a social network to run apps
• B)the ability of the site to be measured in terms of its sales,profitability,distribution density,and other performance metrics
• C)the number of users or unique visitors to the website
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of keyword searches to improve the odds of a firm's products showing up in user searches

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Definitions:

Occipital

Relating to the occiput, the back part of the skull or head.

Ethmoid

The ethmoid bone is a spongy, cube-shaped bone that forms part of the nasal cavity and the orbits of the eyes, contributing to the structure of the skull.

Superior Nasal Conchae

The superior nasal conchae are structures within the nasal cavity that help in warming, humidifying, and filtering the air breathed in through the nose, enhancing the capability to sense smells.

Ethmoid

The ethmoid is a spongy bone located between the eyes, forming part of the cranial floor and part of the nasal cavity and orbit walls.