As a Performance Measure for Social Networks, Share of Voice

question 75

Multiple Choice

As a performance measure for social networks, share of voice is

• A) the number of comments users are making on a product or a brand.
• B) the percentage of comments users are making on the unique videos posted about a product or brand.
• C) the brand's percentage of all the online social media chatter related to a product category or topic.
• D) the number of users tweeting about a brand or product.
• E) the number of users chatting online about a brand or product.

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Definitions:

Milligrams

A unit of weight equal to one thousandth of a gram, often used in medicine to measure dosages.

Requirement

A need or necessity that must be met to achieve a goal or maintain a standard.

Maturational Changes

Biological and physical developments and changes that occur in living organisms as they age and progress through different stages of life.

Menstruation

The monthly shedding of the uterine lining, accompanied by bleeding, in individuals of reproductive age who are not pregnant.