As a Performance Measure for Social Networks, the Click-Through Rate

question 44

Multiple Choice

As a performance measure for social networks, the click-through rate is

• A) the percentage of recipients who have clicked on a link on the page to visit a specific site.
• B) the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
• C) the percentage of customers who buy a product from the brand website.
• D) the total number of people who have visited a brand's Facebook page and have become Facebook fans.
• E) the total number of people who have purchased the product online divided by the number of people viewing the page.

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Definitions:

Hippocampus

A region of the brain that is associated with memory formation, organization, and retrieval, as well as spatial navigation.

Pons

The bridgelike structure that connects the medulla and the cerebellum.

Medulla

The innermost part of an organ, or in neuroscience, a region in the brainstem involved in regulating vital body functions such as breathing and heart rate.

Nervous System

The network of nerve cells and fibers that transmits nerve impulses between parts of the body, encompassing the brain, spinal cord, and peripheral nerves.