Examlex
The owners of a small bookstore want to run an ad in the local newspaper of the small town where the business is located.Their objective is to create awareness for the bookstore among the town's consumers.Which of the following measures should be used to assess the number of different people or households exposed to the advertisement?
Product Development Strategy
A plan guiding the creation, design, and marketing of new or improved products to meet customer needs and market demand.
Portfolio
A collection of investments or projects held or managed by an individual, company, or institution, aiming to diversify risk and maximize returns.
Competitive Strategy
A planned approach adopted by a company to achieve a competitive advantage and outperform its rivals.
Marketing and Sales Strategy
A plan of action designed to promote and sell a product or service, combining market research, product development, and promotional techniques.
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