One Disadvantage of Using the Yellow Pages as an Advertising

question 201

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A) the proliferation of directories in many cities.
• B) that the marketer cannot control the exact message that is published.
• C) the perishability of the ads.
• D) that few households with telephones have them.
• E) the high delivery costs.

Understand the information-processing theory and its components including sensory register, short-term (working) memory, long-term memory, and control processes.

Understand the concept of privileged domains and their significance in cognitive development.

Understand how surprising causal events affect children's learning and development.

Recognize the factors that influence the accuracy of children's testimonies and eyewitness accounts.